Various AdSense rules that need to be followed

When you've done a good SEO and managed to get some quality backlinks Soft Touch Moving Service, you probably want to monetize your good position in the search engines. AdSense is quite a sure-shot way to make easy money as scores of individual website owners have used it for minting money. Much hasn't to be done and the website owners need to copy a certain amount of code on their websites in order to place the advertisements provided by Google. Does that seem too easy? Well, there are some written and unwritten rules which need to be followed when you are going to use AdSense. If you are not going to follow them, your aim of earning easy cash might not get fulfilled.
Such websites don't qualify for using AdSense which serve any type of content prohibited by Google. Sites that serve pornographic content, gambling, religious intolerance, hacking and other illegal activities can’t make use of it. If you host any kind of offensive material on your site, your site will not be considered for this program. Moreover, you can't sell certain types of goods on your website including counterfeit goods including currency, alcohol or other controversial goods or services such as prostitution.
There shouldn't be any copyright infringement i.e. using any type of material such as text, video, trademarks and logos etc without permission of its owner. You would not be allowed to use AdSense on your site if you are using a material that belongs to some one else without taking requisite permissions. Besides that, if it is found out that the content being used at your website has been stolen from somewhere else; you can be in legal trouble.
Do you think that you can earn money by clicking your own advertisements? Well, there can't be a more foolish idea than that. This is because Google has certain tools and ways to track the IP address from where every advertisement is being clicked. So, when you are trying to earn clicks by clicking the AdSense advertisements, Google is going to find it out and wish you good-bye.
The visitors to your website shouldn't be lured into clicking the advertisements by posting flashy texts, graphics or advertisements pointing towards them. This method is a clear case of violation of terms of usage of AdSense. Moreover, the user should be able to see the advertisement quite clearly and shouldn’t be tricked into clicking on it. In fact, tricks of any kind shouldn’t be used to gain clicks on advertisements unethically. Such tricks include:

• Usage of automated software tools that click advertisements automatically.
• Usage of AdSense on blank pages
• Such pages which offer no useful information to the visitors.
• Its use on those web pages or networks of web pages which employ unethical or black hat techniques to gain visitors.

You can't have more than one AdSense account. If you want to have multiple accounts, you should register with another email address and there are legitimate means to do that. Moreover, you shouldn't use advertisements exceeding a limit of three advertisements per page.

Prevent AdSense fraud to avoid getting banned by Google

Google AdSense has worked wonders for numerous webmasters who have made a lot of money online. However, the numbers of fraudulent cases are also on the rise which has prompted Google to start banning those who use fraudulent means to increase the numbers of clicks on the advertisements posted on their websites. Some of the ways of AdSense fraud are discussed here along with preventive action that can save you plenty of harassment later on.

What is AdSense fraud?

AdSense fraud consists of invalid clicks which are obtained mainly by fraudulent methods such as:

• Manual clicks: Clicking your own advertisement. Google tends to employ such tools which can be used to check where a particular click came from. If it has been found that the webmaster is clicking on the advertisements on his or her websites, Google with come to know about that and would consider such clicks as fraudulent. Some webmasters tend to use IP hiding software tools which tend to mask their IP addresses. They tend to make excessive clicks on their advertisements in order to increase their AdSense related revenues. Even such tools are no match to the intelligent tools used by Google which can easily track suspicious activities.
• Some users act really smart; they tend to check which keywords are being searched most on the Internet. For example, the keywords like 'web hosting' and 'sex' tend to remain popular throughout the year. Such individuals would create websites with some information about these topics. It is possible that they might not provide the requisite services such as web hosting which are promised on their websites. After the website has been set up these webmasters would form a syndicate among their friends and relatives to keep on clicking on the advertisements to increase their AdSense related revenues. Little did they realize that Google monitors how well do the clicks generating on these websites get translated into actual sales. Click through ratio (CTR): In order to keep a check on fraudulent activities, Google tends to monitor the Click through ratio of the clicks which are being made. In case the CTR increases beyond a specified limit, it can lead to Google raising a few red flags. Further, the clicks are regularly coming from a small set of IP addresses can be easily noticed by Google.
• A step further, a webmaster might have set up a website based on the keywords which are currently ‘hot’. Instead of going for clicking the advertisement links all by him, he finds some ‘victims’ present in plenty on the various chat rooms. He asks these victims to check if the links on his website are working properly. Unsuspicious users tend to click them and the purpose of these webmasters gets completed.
• Use of automated software tools: Such software tools are available on the Internet which can imitate real users and can click advertisement links automatically. This too, can be detected easily with the help of certain tools by Google.